Businesses today face numerous challenges from all fronts, right from demonstrating a clear vision to delivering value and maintaining sustained levels of customer satisfaction. With millennials now emerging to be key players in the market economy with their consumption patterns, it is pertinent that their sentiments be gauged and catered to for continued business success. With the highest levels of awareness and a strong environmental consciousness, millennials are now the key players not only driving positive change with their concerns, but also wanting to be a part of the change by directly involving themselves.

This is where the advantages of the PEFC Chain of Custody certification come in. the PEFC chain of custody certification helps to demonstrate to customers that a business is having a legal and sustainable practice in its sourcing of forest products. While most of it relates to legal compliance, it also makes sound business sense to demonstrate to customers that ethical consumption is a real possibility. With many customers looking for such labels, it shows that a business cares about biodiversity and preservation.

Some other advantages of this certification are

• By undergoing successful certification and by using the PEFC logo, there is a real commitment shown by the company to study its sourcing and demonstrate to customers that its products are manufactured from a sustainable source.
• There is seismic change in the perception about the company and its activities once the certification is achieved, as it greatly enhances the reputation of the company in the eyes of both businesses and customers.
• The certification guarantees that the final wood product can be successfully traced back to its source.
• Many existing and emerging markets demand eco-friendly and sustainable products. BY achieving this certification, companies have a strong case over uncertified products and vendors and can grab greater market share with enhanced brand value.

Bell Matches, as a leading player in the export of safety matches, is at the forefront of sustainable business by undertaking a voluntary FSC chain of custody certification. With a strong management oversight, ethical sourcing, manufacturing and demonstrated compliance at every step, they are the trendsetters in every activity related to match manufacture.